Brentford
Brentford never reached the Premier League in the nine seasons from 2009/10 to 2017/18, spending four in the Championship and five lower down. Their best finish was 7th in the Championship, in 2014/15. They didn’t win a major trophy. Over those nine summers they paid £18.8m in transfer fees and took in £23.1m, a net profit of £4.4m.
Brentford arrived in the Championship for 2014/15 and immediately behaved as if they belonged. Seventy-eight points and a play-off place in their first season up, then ninth, tenth and ninth again. Four years, no relegation scare and a growing reputation for doing things differently.
That reputation was built on buying cheaply and selling well. Andre Gray left for Burnley for £9m in 2015 and Moses Odubajo went to Hull. Coming in, the club looked abroad and further down the pyramid: Neal Maupay from Saint-Étienne and Ollie Watkins from Exeter, both in summer 2017, for around £8m combined.
For the first five seasons of this game Brentford are outside the top two divisions, so the 115.football task is to fast-forward what took years in reality. Give that clever recruitment a £900m chequebook and the top flight comes into view a long time before it did in real life.
Season by season
Biggest signings
Biggest sales
Fees are those reported at the time, some estimated, for moves in the summer window. Trophies counted: the Premier League, Champions League, Europa League, FA Cup and League Cup.