Bristol City
Bristol City never reached the Premier League in the nine seasons from 2009/10 to 2017/18, spending seven in the Championship and two lower down. Their best finish was 10th in the Championship, in 2009/10. They didn’t win a major trophy. Over those nine summers they paid £24.4m in transfer fees and took in £18.8m, a net spend of £5.6m.
Bristol City's decade had a dip in the middle. Tenth in the Championship in 2009/10, they slid to 15th and 20th before finishing bottom in 2012/13 with 41 points. Two seasons in League One followed, and they came back for 2015/16 to finish 18th, 17th and then a more comfortable 11th in 2017/18.
Their sharpest bit of business was Jonathan Kodjia: signed from Angers for around £2.1m in 2015 and sold to Aston Villa a year later for £11m. Famara Diédhiou also came from Angers, for £5.3m in 2017, the club's biggest outlay of the period.
With £900m on 115.football, Bristol City never need that trip to League One. The bigger prize is a first top-flight season since 1980. A club that found Kodjia on a budget ought to be dangerous with real money behind it.
Season by season
Biggest signings
Biggest sales
Fees are those reported at the time, some estimated, for moves in the summer window. Trophies counted: the Premier League, Champions League, Europa League, FA Cup and League Cup.